Doori

Doori, meaning 'distance’, is a brand that was developed with the aim of bringing to the market a mask that serves the purposes of both comfort as well as functionality.

For Doori, we crafted an extensive social media strategy. This strategy involved a thorough analysis of the brand's core principles, intended audience, and key content themes. Utilizing this plan, we designed a diverse monthly content calendar for Instagram, featuring various post styles. This approach strengthens brand consistency, offers a mix of content, and maintains audience engagement, while clearly conveying the brand's narrative. Additionally, we conducted photoshoots to generate content for this calendar.