In order to assist the founder of Chester's, who was overwhelmed with tasks and short on time for managing social media, we stepped in. Our approach emphasized diverse and innovative content creation, with a strong focus on storytelling to engage multiple audience subsets. We thoughtfully incorporated a variety of formats to enhance content uniqueness, all while maintaining a consistent tone and voice in the Monthly Calendar. Our goal was not only to better represent the finesse of Chester's products but to do so through compelling narratives, thus improving our overall content strategy.