Social media trends you can hack for your brand
Ephemeral marketing took on a new life, when Stories format was introduced to Instagram and consecutively to Facebook and Whatsapp. Most influencers are reducing the content they post on their feeds, as curating the perfect feed is becoming harder. And IG stories are the perfect place to post as much live content as possible. It is also engaging and a really effective tool in understanding an audience thanks to polls and question stories.
Long captions
The platform that started as a visual diary and testament for content creators is now witnessing the rise of Long captions. Influencers, brands, users alike are choosing longer captions to communicate the goals, ideals, lifestyle that they stand for. By the end of this year, captions on Instagram will average around 405 characters which will be about 65-70 words (later.com) It is signalling the resurgence of the new personal blog.
Twitter quotes
Twitter quotes are now a common sight all over social media. Popularised by celebrities like Chrissy Teegen, it is now the go-to aesthetic for a minimal feed.
Video content
With a dismal start in 2018, IGTV has taken centre stage with its new features. Increasing video viewing limit on Instagram, it has also made it easier to view videos in landscape format. With users refusing to let go of the Instagram feed experience, IGTV has increased brand presence on users’ timelines with 1-min previews that appear on the feed. IGTV has forced creators to come up with innovative solutions to create a new segment of content.
UGC
Since the feed algorithm depends on user’s relationships with each other, it is best to create a relationship with users by curating their content specific to your brand. This will also inherently increase user engagement rate. UGC is also said to build confidence in shoppers upto 90% (says a study in the US) therefore being the highest influence in their purchase decision, over friends and family.
Collages
We are finally moving on from large split grids to seamless collages on many feeds. Styling the feed to mirror vintage scrapbooks or emote modern maximalist looks, Instagram feeds are now a canvas of texture, layers and typography. They are a digital translation of mood boards and are a fleeting insight into creative processes.
Elevate your career or bring your vision to life in our versatile studio. Connect with us now for exciting opportunities and space availability.
Elevate your career or bring your vision to life in our versatile studio. Connect with
us now for exciting opportunities and space availability.
