Instagram Contests and Challenges
Over the last couple of months, we have witnessed a ton of contests and challenges on our Instagram feeds. So much so that Instagram even introduced a new tool, #Challenge for Stories.
Whether you are a business profile or a really popular person, contests and challenges are a great way to grow your community as well as developing a relationship with them. How? These challenges create a spiderweb of connections and bring in people who are a relevant target audience.
A few pointers to note before you craft the perfect Instagram contest/challenge.
Make it fun
It’s gotta be fun. Without a light-hearted element, it will be hard to get attention of a new audience, especially if you want to cast a wide net. While being fun, it also has to be easy and straight forward. Too many T&C’s and you may face low traction.
Keep An Eye Out For Trends
Trends are relevant, timely and an audience magnet. For a contest/challenge to do well, you have to ride the wave before it hits the shore. Actually, you have to be the one to the spot that perfect wave first. Keep your eyes and ears out for any topic, event or pop culture that is beginning to gather momentum.
Have A Call-To-Action
A direct CTA will create an urge amongst followers to participate. When your objective is to grab as many eyeballs, ensure your brand/you are front and centre. You want people to know where the content is coming from, what it is about and the objective. This makes for better recall value, especially if you follow point #1.
Don’t Skip Hashtags
Hashtags – love them or hate them, they are here to stay. They are also one of the best ways to track growth and see how well the contest performed. Make them unique and specific to your brand like all those couple names they give to actors and actresses around the world. No one is forgetting #Brangelina any time soon.
Break Out The Goodie Bag
What’s a contest without some goodies? When people participate they want to know that they are getting something out of it. They also want to be appreciated for the time they have spent interacting with you. Of course, everyone can’t win, but even sending a short message thanking them for participating goes a long way in cementing that bond.
Friends To The Rescue
Get your friends to participate early on. Their initial burst of engagement is all that’s needed to get the ball rolling. Tag them, slide into their DMs, do whatever it takes.
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Elevate your career or bring your vision to life in our versatile studio. Connect with
us now for exciting opportunities and space availability.
